Project Goals

Redesign Ruggable’s storefront to reflect its innovation and ease-of-use.
Create a faster, cleaner, and more intuitive customer journey.
Improve discoverability and simplify product customization.

Challenges & Problems

The site was visually busy and overwhelming for new users.
The rug selection and customization process felt clunky and confusing.
Performance issues and low SEO scores limited reach and engagement.

Solutions Provided

Streamlined navigation and simplified the product filtering experience.
Improved site speed and mobile responsiveness to reduce bounce rates.
Aligned visuals and messaging with the brand’s clean, modern identity.

Conclusion

Ruggable’s site now mirrors its unique selling point — stylish, practical, and easy to use.
Customers can shop faster and with more confidence.
The updated experience boosts both brand trust and conversion rates.