Project Goals

Redesign the existing website while preserving New Leaf’s recognizable purple brand identity. Create a cleaner, more professional experience that better reflected the organization’s work. Migrate the website from WordPress to Wix with improved structure and usability.

Challenges & Problems

The previous website relied heavily on purple and yellow, creating a visually overwhelming experience. The design lacked white space, balance, and the professional feel the organization wanted. The existing WordPress site did not effectively communicate New Leaf’s programs and services.

Solutions Provided

Redesigned the website using purple more intentionally alongside white space and clean layouts. Reorganized programs, services, partnerships, and client pathways for easier discovery. Migrated the redesigned website from WordPress to Wix while creating a more polished user experience.

Conclusion

New Leaf now has a professional brand experience that feels more balanced and intentional. The redesigned site retained the organization’s purple identity without overwhelming the content. The new Wix website better communicates its programs, credibility, and commitment to youth and families.